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Pittsford: We feel really strongly that our fight for LGBT equality is dependent on a strong LGBT business community, and increasing the wealth of our community.It creates a ripple effect that increases donation power and creates influence at the tables of power.We wanted to do something about it, and it just so happened that we were uniquely suited to take on this kind of project.Danielle Rapin, Barklyn Organics: Barklyn Organics was born soon after my partner Dyana and I adopted our dog Baci.
Pittsford: We made Start Somewhere t-shirts for our dogs, but they refused to wear them. That’s why we joined the National Gay and Lesbian Chamber of Commerce’s New York chapter; to connect and network and share our resources with hopes of doing business together.
Our friends all witnessed our little miracle, and I began receiving calls from people asking if I could cook for their dog. Searah Deysach, Early to Bed: By being a frustrated consumer!
I had a bunch of less-than-stellar experiences at local sex shops and just keep thinking, “there has to be a better way to do this! So once you’ve cleared the hurdles of starting your companies, how do you get the word out about your products?
Zephyr Paquette, Skelly and the Bean: I built my business by offering founding memberships to micro-investors, so I also rely on and encourage word-of-mouth marketing for the majority of my events.
Jennifer Bellizzi, Bellizzi Productions: Much of my business comes from word-of-mouth, either from friends and family or from past clients.
LI: If one of my players earns Player of the Year in her high school season and she decides to name drop LI Softball Academy in a newspaper interview—that player becomes a walking billboard!